Use code FREECUSHION to get a free cushion (of choice) on any playmat with size (160 x 80 cm)

ByAlex Blog

Real Mum Stories: Anne

Real Mum Stories: Anne

Every few weeks we'll have a chat with a different mum or dad. They'll tell us how they manage to keep their life in balance; highlighti...
Real Mum Stories: Rachel

Real Mum Stories: Rachel

Every few weeks we'll have a chat with a different mum or dad. They'll tell us how they manage to keep their life in balance; highlighti...
Real Mum Stories: Alexandra

Real Mum Stories: Alexandra

Every few weeks we'll have a chat with a different mum or dad. They'll tell us how they manage to keep their life in balance; highlighti...
Special purpose toys

Special purpose toys

To-do list is actually a wish list A to-do list is actually a wish list. Your mind hopes to get everything done in a 16-hour da...
How to be a happier parent

How to be a happier parent

What does it mean to be a loving parent? Someone to be proud of, to speak highly of when you’re leading your own life, someone to r...
Clean your house, clear your mind

Clean your house, clear your mind

I don't want to be a juggling octopus anymore. How do you combine being the perfect business owner from Monday to Friday, with b...
ByAlex cares

ByAlex cares

Some brands simply talk about doing good, but I'm actually contributing to a better world for my children. Read all bout how, and why my playmats are such a great investment. They're so much more than just a pretty face, they're also the epitome of Dutch design.

Walking in a winter wonderland

Walking in a winter wonderland

Can't decide what to do during the Christmas holidays, or how to make sure you stay in balance? Let's talk about this together

10 reasons why playmats are good

10 reasons why playmats are good

When I spoke to Simone from the Montessori Notebook she told me it can be difficult to find something that is useful for your child and be...