Use code FREECUSHION to get a free cushion (of choice) on any playmat with size (160 x 80 cm)

ByAlex Blog

Special purpose toys

Special purpose toys

To-do list is actually a wish list A to-do list is actually a wish list. Your mind hopes to get everything done in a 16-hour da...
How to be a happier parent

How to be a happier parent

What does it mean to be a loving parent? Someone to be proud of, to speak highly of when you’re leading your own life, someone to r...
Clean your house, clear your mind

Clean your house, clear your mind

I don't want to be a juggling octopus anymore. How do you combine being the perfect business owner from Monday to Friday, with b...
Is this really me?

Is this really me?

Right, I'm not doing this anymore. It's time for New Year's resolutions. I reject, quit and refuse to be the octopus I have let my...
ByAlex cares

ByAlex cares

Some brands simply talk about doing good, but I'm actually contributing to a better world for my children. Read all bout how, and why my playmats are such a great investment. They're so much more than just a pretty face, they're also the epitome of Dutch design.

How to stay sane this Christmas

How to stay sane this Christmas

Get your free printable of the Winter Wonderland Peep box here, and let's get it made together with your kids. And in the meanwhile, some trick for you about how to stay sane in these crazy (and yet so joyful) days. 

Walking in a winter wonderland

Walking in a winter wonderland

Can't decide what to do during the Christmas holidays, or how to make sure you stay in balance? Let's talk about this together

Our day at the beach in summer 2018

Our day at the beach in summer 2018

We all love to play. I love the sun, Hella loves the waves, the boys to dig the sand and my husband to chill. No better family getaway than t...