Passion For Pink

When you purchase any pink byAlex product during Pink Ribbon Breast Cancer Month, 10% of the proceeds will be donated to Dutch breast cancer research.

Here at byAlex, we've always had a soft spot for the color pink. Pink represents love, compassion, and empathy - qualities we hold dear in our hearts. It's a color that radiates positivity and kindness, which is why we've incorporated various shades of pink into our products, creating a beautiful synergy between style and purpose. Pink is more than just a color; it's a symbol of unity and resilience in the face of adversity. By wearing and promoting the pink ribbon, we not only raise awareness about breast cancer but also show our solidarity with those affected by this disease.

Ma Chérie - Firm Pouf

Ma Chérie - Firm Pouf

$78.00

Swanlake - Old Pink Pouf with Print

Swanlake - Old Pink Pouf with Print

$78.00

Raspberry Icecream - Sitting Ball 45 cm

Raspberry Icecream - Sitting Ball 45 cm

$83.00

Ma Chérie - Sitting Ball 45 cm

Ma Chérie - Sitting Ball 45 cm

$83.00

Ma Chérie - Burgundy Sitting Ball 65 cm
Save $16

Ma Chérie - Burgundy Sitting Ball 65 cm

$89.00 Regular price $105.00

Play Blanket - Wild Pink Jungle (double sided)

Play Blanket - Wild Pink Jungle (double sided)

$100.00

Play Blanket - Grandma's Dress (double sided)

Play Blanket - Grandma's Dress (double sided)

$100.00

Raspberry Icecream - Pink Sitting Ball 65 cm

Raspberry Icecream - Pink Sitting Ball 65 cm

$105.00

Roses at Dawn - Soft Rose Rib Sitting Ball 65 cm

Roses at Dawn - Soft Rose Rib Sitting Ball 65 cm

$105.00

Wild Pink Jungle - Playmat
Save $44

Wild Pink Jungle - Playmat

$110.00 Regular price $154.00

Raspberry Icecream - Playmat
Save $44

Raspberry Icecream - Playmat

$110.00 Regular price $154.00

Ma Chérie - Playmat
Save $44

Ma Chérie - Playmat

$110.00 Regular price $154.00

Grandma's Dress - Playmat
Save $44

Grandma's Dress - Playmat

$110.00 Regular price $154.00

Combi: Maginfy Neutral Life + Swanlake Pouf
Save $21

Combi: Maginfy Neutral Life + Swanlake Pouf

$132.00 Regular price $153.00

Raspberry Icecream - Pink Yoga Mat for Yin Yoga or Yoga Nidra

Raspberry Icecream - Pink Yoga Mat for Yin Yoga or Yoga Nidra

$155.00

Hunker Down - Yoga Mat designed for Yin Yoga

Hunker Down - Yoga Mat designed for Yin Yoga

$155.00