The most beautiful kids items for a loving home
ByAlex has the best online selection of premium play mats, stylish posters, colorful wallpapers, comfortable wobbel decks, and more.
Premium playmats
The finest thick play mats for your little one. Ultimate comfort and the most beautiful designs.
Comfy Wobbeldecks
Make your kids' Wobbel lounge moments even more inviting with our gorgeous pillows and mats.
Stylish non-woven wallpapers
Premium easy-to-hang wallpaper for playful nurseries and kids' rooms.
Attention is the best thing you can give yourself and others.
High-quality and sustainable products that are made to enjoy together.
View our bestsellers
Interior-proof & sustainable
The luxurious and handmade kids items from byAlex have a stylish design and are not only perfect for playing, but they also fit nicely into your carefully chosen interior. Finally, you can leave your kids toys in your living room!
In addition, all byAlex fabrics are certified with STANDARD 100 by OEKO-TEX®. This means that no toxic substances and chemicals are used in the factories or during the production process of our collection. On top of that, we take ethical and sustainable production seriously. Fair wages, and we have zero tolerance for child labor.