ByAlex shop just relaunched!

Yes - the time has come - our renewed webshop is live. In a new look, but notably with a much larger selection!


The service you have come to expect from byAlex is and will continue to be an absolute priority. You are at the heart of what we do at byAlex. In doing so, I want to remain innovative, be original and inspire you. So it is with pride that I tell you more about the journey that byAlex, thanks to you!, has taken in recent years.

speelmat byalex

From kids brand to lifestyle brand

In 2016 I started ByAlex. After working in the government for a number of years and not being comfortable in my for a while, I quit my job without a backup plan. At that time I was pregnant with our third child and I decided to do what I wanted to do most: make beautiful, ethical, and quality lifestyle products for a loving home with children.

From the moment I followed my heart, I felt more relaxed and I finally had time for myself and my family again.

From the start, the kids' collection mainly consisted of fine and soft foam play mats. Made for your child to play and explore endlessly. Great for reading a book, building huts or playing with other toys. But especially suitable for playing together. I am convinced that playing together is essential for the development of a child.

And although ByAlex kids items are made for kids, they are always stylishly designed for parents like you and me. Because let's be honest, you want toys to fit seamlessly into your carefully chosen and stylish interior.

A little fast forward; ByAlex grew rapidly at home and abroad and the nicest items, such as poufs, posters and sitting balls, were added to the kids' collection. This made ByAlex a real lifestyle brand.

In the meantime I learned to take better care of myself. To take some time for myself every now and then. I learned that this is not selfish, but that it allowed me to be a nicer mother and partner.

Yoga turned out to offer me the ultimate relaxation. From body to mind and soul. And as every yogi and yogini knows, a good yoga mat is very important for the comfort of our body. Fortunately, I now knew exactly how to make a luxurious, stylish, and comfortable foam mat of high quality, and that is how ByAlex grew into what it is now: a premium lifestyle brand with ethically produced kids, yoga and homeware items for men and women who love want to make every moment a special moment.

yoga mat byalex

Explore the new yoga collection

From luxury yoga mats to meditation cushions and poufs - we've got it all. Our yoga mats excel in all areas. From comfort to grip and from optimal size to good cushioning. In addition, all yoga mats are ethically produced and made entirely in the EU from the best materials. Check out the yoga collection now

The finishing touch to your interior

With the stylish homeware and lifestyle items from byAlex, you can make your house a home. Whether you've just moved or are looking to redecorate your existing living room, our collection has something for every room in your home. Whether you're more into minimalist, Scandinavian or colorful, we have something for every taste in our range. Check out the lifestyle collection now.

Are you already following our new Instagram account, specifically geared towards yoga-lovers? Check it out here.

Explore the full byAlex collection!

luxurious home ware made to make each day count!





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