Meet Alex

Discover my love for children, play and beautiful fabrics. 

about alexandra noorman


trying to find balance in my life

After the birth of my ‘uneven’ children (so my first and third) I had to bring balance back into my life. I wasn’t comfortable in my own skin, I was stressed and couldn’t find the time to pay attention to myself or my children.

Having worked for the government for countless years it was finally time to say goodbye. I was pregnant again, and I wanted to start doing what I love: making beautiful, high-quality lifestyle products. Suddenly I was a sustainable entrepreneur, and it’s the best decision I have ever made.

following my heart and feeling comfortable in my own skin

After choosing to follow my heart, I started to feel more comfortable in my own skin. I now have enough time and attention for myself, but also for my family. There’s much more harmony within our family.

It might sound strange, but at the end of the day mums are the heart of the family. When you, the mum, are happy then the rest will simply follow: your child(ren) and your husband. At least that’s how I experienced it.

don't forget, us mums are at the heart of the family

I’m most content when I’m in contact with myself; when I feel connected to the people around me. When I’m home my three children and my husband are those people.

At the moment I feel so much more relaxed, I feel free and I suddenly have time to make my own dreams come true. I used to think that spending time alone made me egocentric, but it actually forms the basis of my own happiness and that of my family.

most content when truly connected with those around me

Only when I’m truly content and have enough breathing space can I really be there for others. Attention is the most important thing you can give yourself, your child(ren) and your partner.