Hi, I'm Alex from byAlex
The mission of byAlex is to balance movement, focus and recovery in everyday lifestyle.
This belief has been at the heart of byAlex for years. I believe that the things you surround yourself with every day influence how you feel. How you move, how you relax, and how much attention you are able to give to yourself and to others.
How byAlex began
I, Alexandra, started byAlex in 2016 from my love for fabrics, craftsmanship, and thoughtful design. I wanted to create products that are not only functional, but also bring calm, comfort, and beauty into everyday life. That is how the first thick yoga mats and office balls came to life: products that feel good to use and look beautiful in your surroundings.
Foster balance and mindfulness in everyday life
A little fast forward; byAlex grew rapidly at home and abroad. In the meantime I learned to take better care of myself. To take some time for off every now and then. I learned that this is not selfish, but that it allowed me to be a nicer mother and partner. Yoga and being in nature turned out to offer me the ultimate relaxation. And that is how byAlex grew into what it is now: a premium lifestyle brand with ethically produced yoga and homeware items for everyone who loves to foster balance and mindfulness in everyday life.
The move to Portugal
Our yogamats are made in Portugal. The quality of the local craftsmanship and the eye for detail is something that makes my hearts jump of appreciation. For the materials, the quality, and the natural simplicity of well-made products. From this shared appreciation came the collaboration with Sabella. We both come from Rotterdam, the Netherlands and found our place in Portugal. In our shared love for craftmenship, local production, and timeless design, we naturally found each other.
The BomGosto Collection
With the BomGosto Collection, I give that love for Portugal a place within byAlex. BomGosto, Portuguese for good taste, reflects exactly what this collection stands for: thoughtfully designed products, made in Portugal, with attention to quality materials, local production, and everyday elegance. For me, these Portuguese lifestyle products are a natural extension of byAlex.
To make each day count
In the end, that is what I do it for: to create and select products that are designed with care and attention, so they add beauty to our balanced lifestyle. Move, focus and recover to make each day count.
