Attention is the best thing we can give
Let's cuddle, play and read. Together it's much more fun!
See collection
November 2015
A family of 5
When our first son (Faas) was born it was instantly clear that I love playing and developing together with my children. When Simon (our second son) arrived, I found it difficult to divide my attention. But it was fun, there was more hustle and bustle in our house. Even more so when our daughter (Hella) was born. We are a family of five!
September 2016
A place to play together
That’s when I actively started looking for a space where all of us could play, together. Somewhere exciting enough for a child and safe enough for a baby. Home seemed like the perfect place to divide my attention amongst the three of them. At home we could play together. But I was tired of sitting on the cold floor, or on a blanket. I wanted a multifunctional matrass, something beautiful.
Januari 2017
Hit the market
And then I had an epiphany; I had thought of a product that hadn’t hit the market yet. That’s when my playmats were born. The fabrics are my own design and aren't available at your average shop or market stall, they’re meticulously drawn and printed especially for these playmats.
April 2017
Handmade with care
With a background as fashion designer, I love the craftmanship going into hand-made goods. That's why all playmats are handmade with much attention to detail, using the best quality materials that are locally produced in Europe.
February 2018
Going global
Playmats are a hit straight from the start and sold in over 25 countries around the world. I love seeing the ByAlex products become an intricate part of any interior; whether you’re redecorating the nursery, the kids’ room or your own living room. These products are the definition of contemporary Dutch design, comfort and safety.
May 2019
The family extents
There are so many dying for the unique ByAlex prints. It felt like withholding someone from something fabulous by not broaden my range of products. So here it is: wallpaper with the unique ByAlex designs. An extention of the ByAlex product family.
Playmats are not just for kids.
So, when you’re busily connecting with your kids on a deeper level, wouldn’t you want to sit, play or snooze on something comfy? ByAlex playmats will help create this space where you can divide your attention. And when the day is over and the kids are asleep, feel free to use it as a yogamat or create a little lounge area for yourself.
The Best Quality Playmats
Ethically made in the EU with love for people and panet
Ride To The Stars - Playmat
From
€69.00 EUR
Regular price
€99.00 EUR
Catch Me If You Can - Playmat
From
€69.00 EUR
Regular price
€99.00 EUR
It’s a Wild Jungle Baby - Playmat
From
€69.00 EUR
Regular price
€89.00 EUR
Raspberry Icecream - Playmat
From
€69.00 EUR
Regular price
€99.00 EUR
Autumn In The Park - Playmat
From
€69.00 EUR
Regular price
€99.00 EUR
Mermaids Tail - Outdoor Playmats
From
€59.00 EUR
Regular price
€99.00 EUR
Coral Island - Outdoor Playmat
€99.50 EUR
Regular price
€199.00 EUR
Winter Wonderland - Playmat
From
€59.00 EUR
Regular price
€89.00 EUR
Night Jungle -Sproet & Sprout - Playmat
From
€49.00 EUR
Regular price
€99.00 EUR
Latest News
Adjusted prices for ByAlex items
People advise you to dream big, in business and life. But what if this simply doesn't suit the way you feel best about yourself or your business? Then you change the way it works and make it work for you. This includes a change of focus in my business and price drop on all By Alex playmats, cushions, wall hoops and wallpaper.
Let's play together!
ByAlex isn't just about playmats and beautiful fabrics, but about who we are as parents. In the end it's our job to raise healthy children; they're the next generation of world leaders.
Find out how I struggle with this, whilst having a lot of fun.
New Wallpaper Collection
There are so many of you dying for the unique ByAlex designs. It felt like withholding someone from something fabulous in their home by not broaden my range of products. So here it is: wallpaper with the unique ByAlex designs.
Waterproof Fabrics
Did you know that all the velvet playmats and cushions are made of a revolutionary fabric? It is made waterproof using a 'green' fluarine free finish. Continue reading if you are interested in the research done by Greenpeace.
Meet Alex
Happy parents have happy kids. I (Alex) believe that a happy home will have a positive effect on their little ones, and the world they live in. With enough love and attention, a child will develop into an independent individual. That’s why I believe attention is the most important thing we can give a child.
Meet The Suppliers
Fabrics supplier
the Netherlands
ByAlex proudly found a Dutch supplier making the most durable ánd soft fabrics (think teddy bear like soft). On top of that, the ink used to print the designs is water based and the fabric is made waterproof using a fluorine-free finish. The fabric as a whole is certified with STANDARD 100 by OEKO-TEX®, and completely safe for children.
Sewing Ladies
Croatia
ByAlex Playmats are made for kids, not by kids. Therefore ByAlex have choosen to keep the products close. So fair trade production is guarenteed. Starting with several ladies sewing from home. Now, with production increases I am working with a little sweatshop in an old school close to Zagreb. The ladies are are doing a great job.
Wallpaper producer
the Netherlands
At ByAlex, quality is one of the main priorities. So therefore I have chosen to make the wallpaper of a heavy quality non-woven fleece with a soft mat finish. This wallpaper is super strong and UV resistant. It is printed with water-based ink. And appling the wallpaper is easy, just glue the wall and stick the wallpaper on it. Easy peasy.
Testimonials
Carlijn
The Netherlands
We even enjoyed playing with the packaging. The playmats are beutifull. Thanks for the speedy service!
Catherina
Autralia
I recieved our playmats by post today. Thank you SO MUCH. They are beautifull and super soft. Such a good quality!
Stine
Denmark
This playmat is even better than I imagined. Kids are head over heels with it (literally) and our babe found the best spot for chilling.
Naomi
the Netherlands
We are using the ByAlex playmat for over 3 years now. It's still a big hit and it is even used for sleep over parties. Perfect.
Marc
Germany
We have used the Sparrow Flight wallpaper in the nursery of our newborn. The wallpaper was easy to apply, because the pattern is similar on both sides.
See what happens on Instagram
