NEW NEW NEW

ByAlex comfy, warm and soft footmuffs for maxi cosi and stroller.

Shop Footmuffs

Poufs for mediation, seat booster and side tabel

The ByAlex poufs. Ethically made in the EU with love for people and planet.

Mother Earth - Pouf
Mother Earth - Pouf

Mother Earth - Pouf

€69.00 EUR

Leopard Love - Pouf
Leopard Love - Pouf

Leopard Love - Pouf

€69.00 EUR

Ride To The Stars - Pouf
Ride To The Stars - Pouf

Ride To The Stars - Pouf

€69.00 EUR

Swanlake - Pouf
Swanlake - Pouf

Swanlake - Pouf

€69.00 EUR

Autumn In The Park - Pouf
Autumn In The Park - Pouf

Autumn In The Park - Pouf

€69.00 EUR

Set of 2 - Poufs
Set of 2 - Poufs

Set of 2 - Poufs

€124.00 EUR

Set of 3 - Poufs
ByAlex Poufs

Set of 3 - Poufs

€174.00 EUR

Sparrow Flight - Pouf
Sparrow Flight - Pouf

Sparrow Flight - Pouf

€69.00 EUR

Fountain of Life - Pouf
Fountain of Life - Pouf

Fountain of Life - Pouf

€69.00 EUR

Raspberry Icecream - Cushion
Raspberry Icecream - Cushion
Sale

Raspberry Icecream - Cushion

From €39.00 EUR Regular price €49.00 EUR

Autumn In The Park - Cushion
Autumn In The park - Cushion - ByAlex Playmat
Sale

Autumn In The Park - Cushion

€49.00 EUR Regular price €59.00 EUR

Come Fly With Me - Cushion
Come Fly With Me - Cushion
Sale

Come Fly With Me - Cushion

From €34.00 EUR Regular price €44.00 EUR

I Can Toucan - Cushion
I Can Toucan - Cushion - ByAlex Playmat - Kids Room
Sale

I Can Toucan - Cushion

€39.00 EUR Regular price €49.00 EUR

It's A Wild Jungle Baby - Big Cushion
It's A Wild Jungle - Big Cushion - ByAlex
Sale

It's A Wild Jungle Baby - Big Cushion

€39.00 EUR Regular price €49.00 EUR

Run Wild My Child - Cushion
Run Wild My Child - Cushion
Sale

Run Wild My Child - Cushion

€39.00 EUR Regular price €49.00 EUR

Oatmeal Latte - Cushion
Oatmeal Latte - Cushion
Sale

Oatmeal Latte - Cushion

€49.00 EUR Regular price €59.00 EUR

Catch Me If You Can - Cushion
Catch Me If You Can - Cushion
Sale

Catch Me If You Can - Cushion

From €34.00 EUR Regular price €44.00 EUR

ByAlex Lifestyle Products

Designed for a home with kids

News News News

ByAlex Poufs

A 15 cm high pouf filled with durable foam. Use it for meditation, sit on it on the floor, stack them or use them next to each other, you can buy 1, 2 or 3. A cushion with endless possibilities, use your creativity or let your children go wild with their fantasy. Go check them out!

See the poufs

FREE 50 tips to play each day

Well, let me state one thing clear. We cannot create magic each day, but we can connect each day! It is the simple things that are important. I made an Ebook filled with inspiration to help you play for 10 minutes a day. Here it is for you as a free download!

Get me 50 FREE tips

Wobbel mat ByAlex Inlay playmat wobbelboard

Wobbel x ByAlex mats

We proudly present: the new Wobbel Deck and Pillow.

To make your Wobbel lounge moments even more inviting I have produced a Wobbel-mat, exclusively for Wobbel.

Go to Wobbel Mats

Playmats are not just for kids.

So, when you’re busily connecting with your kids on a deeper level, wouldn’t you want to sit, play or snooze on something comfy? ByAlex playmats will help create this space where you can divide your attention. And when the day is over and the kids are asleep, feel free to use it as a yogamat or create a little lounge area for yourself. 

Testimonials

Read how other customers enjoy their purchase.

Carlijn

The Netherlands

We even enjoyed playing with the packaging. The playmats are beutifull. Thanks for the speedy service!

Catherina

Autralia

I recieved our playmats by post today. Thank you SO MUCH. They are beautifull and super soft. Such a good quality!

Stine

Denmark

This playmat is even better than I imagined. Kids are head over heels with it (literally) and our babe found the best spot for chilling.

Naomi

the Netherlands

We are using the ByAlex playmat for over 3 years now. It's still a big hit and it is even used for sleep over parties. Perfect. 

Marc

Germany

We have used the Sparrow Flight wallpaper in the nursery of our newborn. The wallpaper was easy to apply, because the pattern is similar on both sides. 

Meet Alex

Happy parents have happy kids. I (Alex) believe that a happy home will have a positive effect on their little ones, and the world they live in. With enough love and attention, a child will develop into an independent individual. That’s why I believe attention is the most important thing we can give a child. 

Read my full story 

Meet The Suppliers

We work with our suppliers as a close team. We share values, the vision and the goals. We want to be 100% transparent about where our products come from because we are so proud of it. Discover who makes your products.