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This is Alex...

Meet Alex


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Alex loves the world and follows imaginally all the places her playmats go to. ByAlex Playmats and Cushions are available World Wide. Free World Wide shipping if your order is over € 600,-



Easy Cleanable Velvet

Did you know all velvet playmats and cushions from ByAlex are made of a revolutionary fabric that allows you to clean stains using only water and a clean cloth? This provides you with simple fabric maintenance in the minimum amount of time.

Care Instructions


Play together!

By Alex isn’t just about beautiful playmats from special fabrics. It’s a way of life. It’s about you, who you are as a parent. We have the most important and difficult job in the world: raising your kids who are the next leaders of the world. Read my blog and find out the way I try, stuggle and have fun doing this...

Read the blog