happy customers

We even enjoyed playing with the packaging, and the playmats are just beautiful! Thanks for the speedy service!

Carlijn, the Netherlands

I received our playmats in the post and they're fabulous.
SUCH good quality.
Thank you!

Catherina, Australia

This playmat is even better than I imagined. Kids are head over heels with it (literally) and our little babe found the best spot for chilling.

Stine, Denmark

Meet Alex..

Meet Alex

did you know...

feature-row__image

What do you get when two Dutch brands meet...

ByAlex and Sproet & Sprout are excited to announce their collaboration; a limited edition of playmats and cushions. The products are designed using one of the iconic designs from the autumn/ winter 2019 collection; The Night Jungle. 

Check the full collection here, or read the blog if you want to learn more about our collab. 

ByAlex - S&S Collab

feature-row__image

Let's play together!

ByAlex isn't just about playmats and beautiful fabrics, but about who we are as parents. In the end it's our job to raise healthy children; they're the next generation of world leaders.

Find out how I struggle with this, whilst having a lot of fun.

Read the blog

feature-row__image

Easy-to-clean velvet

Did you know that all the velvet playmats and cushions are made of a revolutionary fabric? This means you can simply clean them using water and a cloth. 

Practical and trendy,
what more could you want?

Care Instructions

Selected by....