happy customers

We even enjoyed playing with the packaging, and the playmats are just beautiful! Thanks for the speedy service!

Carlijn, the Netherlands

I received our playmats in the post and they're fabulous.
SUCH good quality.
Thank you!

Catherina, Australia

This playmat is even better than I imagined. Kids are head over heels with it (literally) and our little babe found the best spot for chilling.

Stine, Denmark

Meet Alex..

Meet Alex

did you know...

What do you get when two Dutch brands meet...

ByAlex and Sproet & Sprout are excited to announce their collaboration; a limited edition of playmats and cushions. The products are designed using one of the iconic designs from the autumn/ winter 2019 collection; The Night Jungle. 

Check the full collection here, or read the blog if you want to learn more about our collab. 

ByAlex - S&S Collab

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Let's play together!

ByAlex isn't just about playmats and beautiful fabrics, but about who we are as parents. In the end it's our job to raise healthy children; they're the next generation of world leaders.

Find out how I struggle with this, whilst having a lot of fun.

Read the blog

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Easy-to-clean velvet

Did you know that all the velvet playmats and cushions are made of a revolutionary fabric? This means you can simply clean them using water and a cloth. 

Practical and trendy,
what more could you want?

Care Instructions

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