ByAlex Lifestyle products
happy customers
Meet Alex..
Happy mums have happy kids. I believe that happy mums have a positive effect on their little ones, and the world they live in. With enough love and attention, a child will develop into an independent individual. That’s why I believe that attention is the most important thing we can give a child.
Why? Because relaxed and connected mums are able to see and listen to their children on a deeper level. That’s where and when the magic happens. When you’re in that space together you can feel the love flow through your body. Goosebumps baby!
did you know...
What do you get when two Dutch brands meet...
ByAlex and Sproet & Sprout are excited to announce their collaboration; a limited edition of playmats and cushions. The products are designed using one of the iconic designs from the autumn/ winter 2019 collection; The Night Jungle.
Check the full collection here, or read the blog if you want to learn more about our collab.
Let's play together!
ByAlex isn't just about playmats and beautiful fabrics, but about who we are as parents. In the end it's our job to raise healthy children; they're the next generation of world leaders.
Find out how I struggle with this, whilst having a lot of fun.
Easy-to-clean velvet
Did you know that all the velvet playmats and cushions are made of a revolutionary fabric? This means you can simply clean them using water and a cloth.
Practical and trendy,
what more could you want?
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