Just to let you know: orders will be shipped on Wednesday and Saturday

Meet Alex..

Meet Alex


Free Shipping

ByAlex is intrigued by the world, and curiously follows the journey that the playmats and cushions embark on. 

All products are available world wide, and free shipping for all orders above 248,-.



Easy-to-clean velvet

Did you know that all the velvet playmats and cushions are made of a revolutionary fabric? This means you can simply clean them using water and a cloth.

Practical and trendy,
what more could you want?

Care Instructions


Let's play together!

ByAlex isn't just about playmats and beautiful fabrics, but about who we are as parents. In the end it's our job to raise healthy children; they're the next generation of world leaders.

Find out how I struggle with this, whilst having a lot of fun.

Read the blog