Attention is the best thing we can give

Let's cuddle, play and read. Together it's much more fun!

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ByAlex Lifestyle Products

Designed for a home with kids

November 2015

A family of 5

When our first son (Faas) was born it was instantly clear that I love playing and developing together with my children. When Simon (our second son) arrived, I found it difficult to divide my attention. But it was fun, there was more hustle and bustle in our house. Even more so when our daughter (Hella) was born. We are a family of five!

September 2016

A place to play together

That’s when I actively started looking for a space where all of us could play, together. Somewhere exciting enough for a child and safe enough for a baby. Home seemed like the perfect place to divide my attention amongst the three of them. At home we could play together.  But I was tired of sitting on the cold floor, or on a blanket. I wanted a multifunctional matrass, something beautiful.

Januari 2017

Hit the market

And then I had an epiphany; I had thought of a product that hadn’t hit the market yet. That’s when my playmats were born. The fabrics are my own design and aren't available at your average shop or market stall, they’re meticulously drawn and printed especially for these playmats.

April 2017

Handmade with care

With a background as fashion designer, I love the craftmanship going into hand-made goods. That's why all playmats are handmade with much attention to detail, using the best quality materials that are locally produced in Europe. 

February 2018

Going global

Playmats are a hit straight from the start and sold in over 25 countries around the world. I love seeing the ByAlex products become an intricate part of any interior; whether you’re redecorating the nursery, the kids’ room or your own living room. These products are the definition of contemporary Dutch design, comfort and safety.

May 2019

The family extents

There are so many  dying for the unique ByAlex prints. It felt like withholding someone from something fabulous by not broaden my range of products. So here it is: wallpaper with the unique ByAlex designs. An extention of the ByAlex product family. 

Playmats are not just for kids.

So, when you’re busily connecting with your kids on a deeper level, wouldn’t you want to sit, play or snooze on something comfy? ByAlex playmats will help create this space where you can divide your attention. And when the day is over and the kids are asleep, feel free to use it as a yogamat or create a little lounge area for yourself. 

The Best Quality Playmats

Ethically made in the EU with love for people and panet

Fountain Of Life - Playmat
Foutain Of Life - ByAlex Play mat - Speelmat

Fountain Of Life - Playmat

From €99.00 EUR

Rainbow Your Day - Playmat
Rainbow Your Day - ByAlex Playmat - Speelmat - Spielmatte

Rainbow Your Day - Playmat

From €99.00 EUR

Ride To The Stars - Playmat
Ride To The Stars - ByAlex Playmat - Speelmat - Spielmatte

Ride To The Stars - Playmat

From €99.00 EUR

Catch Me If You Can - Playmat
Catch Me If You Can - ByAlex Playmat - Speelmat - Spielmatte

Catch Me If You Can - Playmat

From €99.00 EUR

It’s a Wild Jungle Baby - Playmat
Wild Jungle - ByAlex Playmats - Stylish Dutch Design play mat - Spielmatte

It’s a Wild Jungle Baby - Playmat

From €89.00 EUR

I Can Toucan - Playmat
I Can Toucan - ByAlex Playmats - Speelmat - Spielmatte

I Can Toucan - Playmat

From €99.00 EUR

Raspberry Icecream - Playmat
Raspberry Icecream - ByAlex Playmat - Speelmat - Spielmatte

Raspberry Icecream - Playmat

From €99.00 EUR

Autumn In The Park - Playmat
Autumn In The Park - ByAlex Playmats - Speelmat - Spielmatte

Autumn In The Park - Playmat

From €99.00 EUR

Lazy Crocodile - Playmat
Lazy Crocodile - ByAlex Playmat - Speelmat - Spielmatte

Lazy Crocodile - Playmat

From €99.00 EUR

Winter Skies - Playmat
Winter Skies - ByAlex Playmat - Speelmat - Spielmatte

Winter Skies - Playmat

From €99.00 EUR

Mermaids Tail - Outdoor Playmats
Mermaids Tail - ByAlex Playmats - Outdoor Design play mat
Sale

Mermaids Tail - Outdoor Playmats

From €74.00 EUR Regular price €99.00 EUR

Coral Island - Outdoor Playmat
Coral Island - Outdoor ByAlex Playmat - Water and Weather proof
Sale

Coral Island - Outdoor Playmat

€119.00 EUR Regular price €199.00 EUR

Thank You Mother Earth - Playmat
Thank You Mother Earth - ByAlex Playmats - Easycare
Sold Out

Thank You Mother Earth - Playmat

From €99.00 EUR Regular price €249.00 EUR

Winter Wonderland - Playmat
Play mat foam - ByAlex - Winter Wonderland - Christmas gift

Winter Wonderland - Playmat

From €59.00 EUR

Come Fly With Me - Playmat
Come Fly With Me - ByAlex Playmat - Speelmat

Come Fly With Me - Playmat

From €99.00 EUR

Night Jungle -Sproet & Sprout - Playmat
Night Jungle - ByAlex Playmat - Speelmat

Night Jungle -Sproet & Sprout - Playmat

From €99.00 EUR

Latest News

What do you get when two Dutch brands meet...

ByAlex and Sproet & Sprout are excited to announce their collaboration; a limited edition of playmats and cushions. The products are designed using one of the iconic designs from the autumn/ winter 2019 collection; The Night Jungle. 

ByAlex - S&S Collab

Let's play together!

ByAlex isn't just about playmats and beautiful fabrics, but about who we are as parents. In the end it's our job to raise healthy children; they're the next generation of world leaders.

Find out how I struggle with this, whilst having a lot of fun.

Read The Blog

New Wallpaper Collection

There are so many of you dying for the unique ByAlex designs. It felt like withholding someone from something fabulous in their home by not broaden my range of products. So here it is: wallpaper with the unique ByAlex designs.

See all Wallapper

Waterproof Fabrics

Did you know that all the velvet playmats and cushions are made of a revolutionary fabric? It is made waterproof using a 'green' fluarine free finish. Continue reading if you are interested in the research done by Greenpeace. 

Find out..

Meet Alex

Happy parents have happy kids. I (Alex) believe that a happy home will have a positive effect on their little ones, and the world they live in. With enough love and attention, a child will develop into an independent individual. That’s why I believe attention is the most important thing we can give a child. 

Read my full story 

Meet The Suppliers

We work with our suppliers as a close team. We share values, the vision and the goals. We want to be 100% transparent about where our products come from because we are so proud of it. Discover who makes your products.

Testimonials

Use this area to describe your testimonials.

Carlijn

The Netherlands

We even enjoyed playing with the packaging. The playmats are beutifull. Thanks for the speedy service!

Catherina

Autralia

I recieved our playmats by post today. Thank you SO MUCH. They are beautifull and super soft. Such a good quality!

Stine

Denmark

This playmat is even better than I imagined. Kids are head over heels with it (literally) and our babe found the best spot for chilling.

Naomi

the Netherlands

We are using the ByAlex playmat for over 3 years now. It's still a big hit and it is even used for sleep over parties. Perfect. 

Marc

Germany

We have used the Sparrow Flight wallpaper in the nursery of our newborn. The wallpaper was easy to apply, because the pattern is similar on both sides. 

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