Explore the NEW Teddy Collection

Indulge in Entrancing Comfort and Luxury.

Comfy Playmats

From Tummy Time to Tea Parties - Our Thick and Comfy Playmats Are Built for Endless Fun!

Ride Along The Farm - Playmat

Ride Along The Farm - Playmat

$149.00

Rainbow Your Day - Playmat

Rainbow Your Day - Playmat

$149.00

Autumn In The Park - Playmat
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Autumn In The Park - Playmat

$149.00

Luxurious Thick Yoga Mats

Elevate Your Yoga Practice to New Heights of Comfort and Opulence.

Sunrise Sunset - Yoga Mat
Save $48

Sunrise Sunset - Yoga Mat

$101.00 Regular price $149.00

Flying Fakir - Vintage Carpet Yoga Mat
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Flying Fakir - Vintage Carpet Yoga Mat

$149.00

Winter Skies - Grey Yoga Mat

Winter Skies - Grey Yoga Mat

$149.00

Ergonomic Sitting Balls

Say Goodbye to Back Pain during Long sits - Introducing the Collection of Luxurious Sitting Balls

Magnify Blue Life - Blue Sitting Ball 65 cm
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Magnify Blue Life - Blue Sitting Ball 65 cm

$96.00

Mother Earth - Brown Sitting Ball 65 cm

Mother Earth - Brown Sitting Ball 65 cm

$96.00

Oatmeal Latte - Beige Sitting Ball 65 cm
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Oatmeal Latte - Beige Sitting Ball 65 cm

$96.00

Multi functional 3-in-1 Pouf

This ain't no ordinary pouf... It's a Triple Threat of cozy comfort and versatility!

Combideal set of 2 Poufs
Save $20

Combideal set of 2 Poufs

$128.00 Regular price $148.00

Combideal set of 3 Poufs
Save $52

Combideal set of 3 Poufs

$170.00 Regular price $222.00

Fancy Fan - Pouf

Fancy Fan - Pouf

$74.00

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Reviews that makes you smile

Hey there! We can't help but gush about our amazing customers!

"Solid five stars"

This is the first time I have reviewed a product in a long time and I have to say, it's well deserved. I'm not sure how I got by before I use this playmat constantly. Solid five stars from me, I am a huge fan!

Erica, from Malmo (SE)

"Best quality products"

Amazing service, wonderful products. Best quality products, Lovely designs also. Great service. Love the personalised note received with my order.

Daniel, from Berlin (DE)

"In LOVE"

I am in love with the yoga mat from byAlex. It's beautiful, durable and the customer service is just great. The delivery unfortunately went was wrong by the mail carrier, but the contact with Alex was flawless.

Laura, from Amsterdam (NL)

"Soft & Comfy"

Great purchase, the cover is so comfy. After blowing it up and then leaving it for a weekend, I added more air and the ball expanded to full size to be tight up against the cover. Perfect size for a traditional desk height. My co workers have tried it out and love it too — highly recommend!

Steph2121, from Lille (FR)

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$58.00 Sale Save
tote bag pink jungle thema byalex
tote bag pink jungle tropic print
Tote Bag - Wild Pink Jungle
Tote Bag - Wild Pink Jungle
Tote Bag - Wild Pink Jungle
Tote Bag - Wild Pink Jungle
tote bag pink jungle thema byalex
tote bag pink jungle tropic print
Tote Bag - Wild Pink Jungle
Tote Bag - Wild Pink Jungle
Tote Bag - Wild Pink Jungle
Tote Bag - Wild Pink Jungle
$58.00 Sale Save

Item is in stock Only 3 left in stock Item is out of stock Item is unavailable

Pack all your kids/ yoga/ grocery/ day essentials into your byAlex Tote Bag and enjoy the joy of knowing you’ve got all you need in one place.

The shopper has a useful loop to close it.

Size: 50 cm long, 40 cm high and 15 cm deep. 


$21.00 Sale Save
lavender face pillow
byalex zero waste
face pillow byalex
byalex eye pillow collection
byalex eye pillow collection lavender
eye pillow byalex yoga
byalex eyepillow incense tea
yoga eye pillow byalex lavender
oeko-tex logo
lavender face pillow
byalex zero waste
face pillow byalex
byalex eye pillow collection
byalex eye pillow collection lavender
eye pillow byalex yoga
byalex eyepillow incense tea
yoga eye pillow byalex lavender
oeko-tex logo
$21.00 Sale Save

Item is in stock Only 1 left in stock Item is out of stock Item is unavailable

This is just the perfect abstract print in grey, ochre, and green. Turned into an eye pillow, to enjoy a moment of stillness. The relaxing scent of the organic lavender and the light-weight pressure of the flax seeds work together to an overall feeling of relaxation and calmness. A wonderful addition to your meditation/yoga routine, or just for relaxation before bedtime.

The combination of materials created a delightful heavy eye pillow that, when worn, completely blocks the light, allowing your body to relax and relieve stress. Each pillow is carefully handmade in the Netherlands by Alex.

How to use:

Simply place the pillow over your closed eyes or forehead, while lying on your back and relax. If you want to get a more intense lavender scent, squeeze the eye mask firmly a few times. This will release the aroma.

Warm Compress: Place the pillow on top of your central heating for 30 minutes. Ideal before going to sleep or after a restorative yin yoga class.

Cold Compress: Place the pillow in the freezer ( for about 1 hour. Ideal in the morning, or during the day.