Luxurious yoga mats & meditation cushions

Shop yoga collection

Interior-proof playmats, premium wobbel decks, colorful poufs & more

Shop kids collection

Colorful poufs, ergonomic sitting balls, posters & more for a loving home

Shop lifestyle collection

Have a look at our bestsellers

Discover our most popular luxurious items for a loving home

Ride To The Stars - Playmat

Ride To The Stars - Playmat

From €89.00

Flying Fakir - Yoga Mat

Flying Fakir - Yoga Mat


Raspberry Icecream - Sitting Ball

Raspberry Icecream - Sitting Ball

From €74.00

Lazy Crocodile - Yoga Mat
Save €40

Lazy Crocodile - Yoga Mat

€99.00 Regular price €139.00

Set of 3 - Poufs
Save €23

Set of 3 - Poufs

€164.00 Regular price €187.00

Rainbow Your Day - A3 Poster Set

Rainbow Your Day - A3 Poster Set

From €14.00

Meet Alex

Attention is the most important thing you can give yourself, your child(ren) and your partner. I am most satisfied when I am in touch with myself and when I feel connected to the people around me. I used to think I was self-centered if I spent time alone, but I now know that my own happiness is the basis of my family's happiness. Yoga and mindfulness help me grab the breathing room I need so I can really be there for others. And thanks to the kids collection, I can then really have quality time with my family.

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"Solid five stars"

This is the first time I have reviewed a product in a long time and I have to say, it's well deserved. I'm not sure how I got by before I use this constantly. Solid five stars from me, I am a huge fan!

Erica, from Malmo (SE)

"Best quality products"

Amazing service, wonderful products. Best quality products, Lovely designs also. Great service. Love the personalised note received with my order.

Daniel, from Berlin (DE)


I am in love with the products from byAlex. It's beautiful, durable and the customer service is just great. The delivery unfortunately went was wrong by the mail carrier, but the contact with Alex was flawless.

Laura, from Amsterdam (NL)

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