Use code: BFCM25
to get 25% OFF all CUSHIONS. If you enroll to the newsletter. I will send you a suprise discount as well.►
A family of 5
When our first son (Faas) was born it was instantly clear that I love playing and developing together with my children. When Simon (our second son) arrived, I found it difficult to divide my attention. But it was fun, there was more hustle and bustle in our house. Even more so when our daughter (Hella) was born. We are a family of five!
A place to play together
That’s when I actively started looking for a space where all of us could play, together. Somewhere exciting enough for a child and safe enough for a baby. Home seemed like the perfect place to divide my attention amongst the three of them. At home we could play together. But I was tired of sitting on the cold floor, or on a blanket. I wanted a multifunctional matrass, something beautiful.
Hit the market
And then I had an epiphany; I had thought of a product that hadn’t hit the market yet. That’s when my playmats were born. The fabrics are my own design and aren't available at your average shop or market stall, they’re meticulously drawn and printed especially for these playmats.
Handmade with care
With a background as fashion designer, I love the craftmanship going into hand-made goods. That's why all playmats are handmade with much attention to detail, using the best quality materials that are locally produced in Europe.
Playmats are a hit straight from the start and sold in over 25 countries around the world. I love seeing the ByAlex products become an intricate part of any interior; whether you’re redecorating the nursery, the kids’ room or your own living room. These products are the definition of contemporary Dutch design, comfort and safety.
The family extents
There are so many dying for the unique ByAlex prints. It felt like withholding someone from something fabulous by not broaden my range of products. So here it is: wallpaper with the unique ByAlex designs. An extention of the ByAlex product family.
Playmats are not just for kids.
So, when you’re busily connecting with your kids on a deeper level, wouldn’t you want to sit, play or snooze on something comfy? ByAlex playmats will help create this space where you can divide your attention. And when the day is over and the kids are asleep, feel free to use it as a yogamat or create a little lounge area for yourself.
The Best Quality Playmats
Ethically made in the EU with love for people and panet
What do you get when two Dutch brands meet...
ByAlex and Sproet & Sprout are excited to announce their collaboration; a limited edition of playmats and cushions. The products are designed using one of the iconic designs from the autumn/ winter 2019 collection; The Night Jungle.
Let's play together!
ByAlex isn't just about playmats and beautiful fabrics, but about who we are as parents. In the end it's our job to raise healthy children; they're the next generation of world leaders.
Find out how I struggle with this, whilst having a lot of fun.
New Wallpaper Collection
There are so many of you dying for the unique ByAlex designs. It felt like withholding someone from something fabulous in their home by not broaden my range of products. So here it is: wallpaper with the unique ByAlex designs.
Did you know that all the velvet playmats and cushions are made of a revolutionary fabric? It is made waterproof using a 'green' fluarine free finish. Continue reading if you are interested in the research done by Greenpeace.
Happy parents have happy kids. I (Alex) believe that a happy home will have a positive effect on their little ones, and the world they live in. With enough love and attention, a child will develop into an independent individual. That’s why I believe attention is the most important thing we can give a child.
Meet The Suppliers
ByAlex proudly found a Dutch supplier making the most durable ánd soft fabrics (think teddy bear like soft). On top of that, the ink used to print the designs is water based and the fabric is made waterproof using a fluorine-free finish. The fabric as a whole is certified with STANDARD 100 by OEKO-TEX®, and completely safe for children.
ByAlex Playmats are made for kids, not by kids. Therefore ByAlex have choosen to keep the products close. So fair trade production is guarenteed. Starting with several ladies sewing from home. Now, with production increases I am working with a little sweatshop in an old school close to Zagreb. The ladies are are doing a great job.
At ByAlex, quality is one of the main priorities. So therefore I have chosen to make the wallpaper of a heavy quality non-woven fleece with a soft mat finish. This wallpaper is super strong and UV resistant. It is printed with water-based ink. And appling the wallpaper is easy, just glue the wall and stick the wallpaper on it. Easy peasy.
We even enjoyed playing with the packaging. The playmats are beutifull. Thanks for the speedy service!
I recieved our playmats by post today. Thank you SO MUCH. They are beautifull and super soft. Such a good quality!
This playmat is even better than I imagined. Kids are head over heels with it (literally) and our babe found the best spot for chilling.
We are using the ByAlex playmat for over 3 years now. It's still a big hit and it is even used for sleep over parties. Perfect.
We have used the Sparrow Flight wallpaper in the nursery of our newborn. The wallpaper was easy to apply, because the pattern is similar on both sides.