Are Cookies OK?

We use cookies to improve your browsing experience

Learn More

You find your way from Insta to my 'web-boutique'. I love to design high quality products to enjoy together. Play mats, yoga mats, (meditation) poufs and more. All products are 100% ethically made in the EU. Enjoy your stroll around.

welcome!

Made for kids, but designed for you. Beautiful playmats and kidsroom deco for a loving home

Shop KIDS

Experience the unique collection of thick yoga mats. Combine it with a meditation pouf or yoga ball 

Shop YOGA

Add some color and playfulness to your life with colorful wallpaper, fun tote bags and kids bags.

Shop LIFESTYLE

Who doesn't love a good...

SALE

Get insprired by our latest blog:
Lillagunga Fleximat: Why You Can't Afford to Ignore Safety Mats for Under Swings and Rings
The Gratitude Experiment: How Thankfulness Rewires Your Brain
📰 Creative Ways to Style a Pouf: Your Versatile Home Companion!
The Art of Self-Care: Pampering Tips for Expectant Mothers
The Cold Truth: Do You Really Need a Warm Footmuff for Your Maxi Cosi Car Seat?
The Must-Have Addition to Your Montessori Playroom: A Play Mattress
How to Make Each Day Count
Revealing: Expert Tips for Choosing Incredible Incense Sticks for You
How To Create A Safe And Stylish Play Corner For Your Baby
5 Mindful Practices to Cultivate Gratitude and Happiness
The Surprising Benefits of Using a Playmat for Your Baby: 3 Reasons Why
Elevate Your Kids' Snack Game with These 3 Healthy and Delicious Options (+ Recipe)
When you to-do-list is a wish list: 5 tips how to get things done!
How to Make Each Day Count in 10 minutes
5 Fun and Creative Ways to Bond with Your Newborn Through Play
View all

Reviews that makes you smile

Hey there! We can't help but gush about our amazing customers!

"Solid five stars"

This is the first time I have reviewed a product in a long time and I have to say, it's well deserved. I'm not sure how I got by before I use this playmat constantly. Solid five stars from me, I am a huge fan!

Erica, from Malmo (SE)

"Best quality products"

Amazing service, wonderful products. Best quality products, Lovely designs also. Great service. Love the personalised note received with my order.

Daniel, from Berlin (DE)

"In LOVE"

I am in love with the yoga mat from byAlex. It's beautiful, durable and the customer service is just great. The delivery unfortunately went was wrong by the mail carrier, but the contact with Alex was flawless.

Laura, from Amsterdam (NL)

"Soft & Comfy"

Great purchase, the cover is so comfy. After blowing it up and then leaving it for a weekend, I added more air and the ball expanded to full size to be tight up against the cover. Perfect size for a traditional desk height. My co workers have tried it out and love it too — highly recommend!

Steph2121, from Lille (FR)

Terms of Service | Privacy Policy | Terms and Conditions |
American Express Apple Pay Google Pay iDEAL Maestro Mastercard PayPal Shop Pay Union Pay Visa Klarna