Cookies for your tummy and the performance of the byAlex website

As indicated in the cookie banner, ByAlex uses various types of cookies, web beacons and JavaScripts (collectively referred to as "cookies") on its websites.
In this cookie policy we explain what these cookies are, what they are used for and how you can adjust your browser settings to accept or decline cookies.Accepting cookies is not a condition of visiting our website. However, please note that the use of the shopping cart function and the ordering of products are possible only with the activation of cookies.

We do not need to ask your permission to place and read out certain cookies. This applies to cookies that are necessary for communication via the Internet, cookies that are only used to provide our services or analytical cookies that have no or minimal impact on your privacy. For other cookies, we ask your permission before placing and reading them. We do this through the cookie banner in our shop. This states that you accept cookies by continuing to click in our shop. Don't you want this? Then you can choose to go to another website or app with similar content.

What are cookies?
A cookie is a small text file that is placed on your computer when you visit a website. This text file stores information. This information can be read by the website on a later visit. Some of these cookies are necessary because otherwise the site cannot function properly. Other cookies are used to enhance the ease of use of the site for the visitor. For example, for securely remembering your username and language preference. This eliminates the need to fill out this information every time you visit. Some cookies are used to show you targeted advertisements on ByAlex's websites.

Web beacons are small graphical images on a web page that are hidden from the user, and which can be used to measure visits and usage of a web page.
A JavaScript is a program that is placed on the user's peripheral and executed from the peripheral. By running this program, ByAlex can determine where the visitor is and what actions are being performed. In this way, ByAlex gains better insight into visitor behavior, allowing ByAlex to better design the website and advertise more specifically on the Internet.

What types of cookies does ByAlex use and for what purpose?
The cookies used by ByAlex can be divided into several categories, as explained below.

Functional Cookies
This category of cookies is necessary to ensure that the website works properly. For example, these cookies ensure that information from one page is carried over to the next. This way you don't have to fill in the same information every time. Also, these cookies ensure that certain preference settings that you have indicated for using a ByAlex website (such as language settings or text size) are remembered during future use of the websites. Your prior consent is not required for the use of these cookies.

Analytical cookies
These cookies are required to ensure that our websites continuously meet the needs of our users by anonymously determining how users use our websites. Given the low impact of these cookies on your privacy, no consent is required for the use of these cookies. These analytical cookies also include cookies placed and read by third parties on behalf of ByAlex, such as Google Analytics.

Social Media Cookies
In order to easily share the content of our websites with others through buttons, we use social media cookies from the social media parties, so that various social media parties can recognize you. For the cookies that the social media parties place when the buttons are clicked and the data that can be collected with them, please refer to the statement of these various parties. Your consent is required for the use of these cookies.
- Facebook / Instagram
- Pinterest

Affiliate cookies
The category of advertising cookies includes cookies used for 'affiliate marketing'. These cookies provide information about the effectiveness of a displayed ad; the cookie tracks, for 30 days, whether a purchase was made as a result of a displayed ad. Based on this information, the advertiser of the particular ad may be rewarded.
Given their low impact on the privacy of users, the use of these cookies does not require consent.

Tracking cookies
Tracking cookies are used to collect information about your browsing habits on our website so that we can make an analysis of our website and continue to improve it. In addition, we also use these cookies for future advertising purposes.
Your consent is required for the use of these cookies.

Unforeseen cookies
Due to the way the Internet works, ByAlex cannot always control what cookies are placed by third parties through our websites. An example of how this may happen is if website content stored with other parties is displayed on our websites. Should this be the case, we would greatly appreciate it if you would let us know.

Change cookie policy
ByAlex may make changes to this cookie policy from time to time, without notifying you, because, for example, its website or cookie regulations change. Changes will take effect immediately once they are published on the website. We recommend that you consult this cookie policy regularly in order to be aware of any changes and, if necessary, to adjust settings. By continuing to use this website, you agree to any changes to the cookie policy.

Web Analytics

In order to constantly improve and optimize our offerings, we use so-called tracking technologies. For this purpose, we use the service of Google Analytics

Google Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Inc. ( Google (Universal) Analytics uses methods, which allow an analysis of the use of the website by you, such as for example "cookies", text files that are stored on your computer. The created information about your use of this website is normally sent to a Google server in the U.S. and stored there. By activating IP anonymization on this website, the IP address is thereby truncated for transmission within the member states of the European Union or in other treaty states of the European Economic Area treaty. Only in exceptional cases will the full IP address be transferred to a Google server in the U.S. and abbreviated there. The anonymized IP address issued by your browser in the context of Google Analytics will not be merged with other Google data. You can prevent the recording of data created by the cookie and related to your use of the website (incl. your IP address) to Google and to prevent the processing of such data by Google by downloading and installing the browser plug-in available">.">at the following link

As an alternative to the browser plug-in, you can click on this link to prevent future registration by Google Analytics on this website. In doing so, an opt-out cookie is stored on your end device. If you clear your cookies, you must click the link again.

Retargeting and data capture by third parties for advertising banners

In the context of retargeting and advertising banners, we use third-party services, which place cookies on our site. These are the following providers:
- Doubleclick by Google, Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, U.S.A.;"nofollow"
- Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, U.S.A.;

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