The most beautiful kids items for a loving home
ByAlex has the best online selection of premium play mats, stylish posters, colorful wallpapers, comfortable wobbel decks, and more.
Premium playmats
The finest thick play mats for your little one. Ultimate comfort and the most beautiful designs.
Comfy Wobbeldecks
Make your kids' Wobbel lounge moments even more inviting with our gorgeous pillows and mats.
Stylish non-woven wallpapers
Premium easy-to-hang wallpaper for playful nurseries and kids' rooms.
Attention is the best thing you can give yourself and others.
High-quality and sustainable products that are made to enjoy together.
View our bestsellers
Go on a treasure hunt to find the pot of gold at the end of the rainbow or fly away to the seaside with an abundance of swallows. You won’t have to choose when you can have both. These colorful prints will brighten up any day, any home, and any child.
ByAlex playmats create the perfect playroom or reading nook for your little ones. They are great for playing, chilling, and jumping around together. Simply use one or layer several mats on top of each other and combine them with our cozy cushions to create a space tailored to everyone in your family.
Color: All the colors of the rainbow
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Letting your kids play and explore the world together is one of the joys of raising kids. But watch out, children left unattended will be sold to the circus.
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What do you think, has the bird already eaten all of the cherries? He loves cherries as much as you love your little one. This cherry wallpaper has a vintage burgundy print with hundreds of mini cherries. Tough and sweet at the same time.
Pattern height 87mm
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Interior-proof & sustainable
The luxurious and handmade kids items from byAlex have a stylish design and are not only perfect for playing, but they also fit nicely into your carefully chosen interior. Finally, you can leave your kids toys in your living room!
In addition, all byAlex fabrics are certified with STANDARD 100 by OEKO-TEX®. This means that no toxic substances and chemicals are used in the factories or during the production process of our collection. On top of that, we take ethical and sustainable production seriously. Fair wages, and we have zero tolerance for child labor.