The most beautiful kids items for a loving home
ByAlex has the best online selection of premium play mats, stylish posters, colorful wallpapers, comfortable wobbel decks, and more.
Premium playmats
The finest thick play mats for your little one. Ultimate comfort and the most beautiful designs.
Comfy Wobbeldecks
Make your kids' Wobbel lounge moments even more inviting with our gorgeous pillows and mats.
Stylish non-woven wallpapers
Premium easy-to-hang wallpaper for playful nurseries and kids' rooms.
Attention is the best thing you can give yourself and others.
High-quality and sustainable products that are made to enjoy together.
View our bestsellers
Rainbow Your Day
Rainbow Your Day
Go on a treasure hunt to find the pot of gold at the end of the rainbow or fly away to the seaside with an abundance of swallows. You won’t have to choose when you can have both. These colorful prints will brighten up any day, any home, and any child.
ByAlex playmats create the perfect playroom or reading nook for your little ones. They are great for playing, chilling, and jumping around together. Simply use one or layer several mats on top of each other and combine them with our cozy cushions to create a space tailored to everyone in your family.
Color: All the colors of the rainbow
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Letting your kids play and explore the world together is one of the joys of raising kids. But watch out, children left unattended will be sold to the circus.
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What do you think, has the bird already eaten all of the cherries? He loves cherries as much as you love your little one. This cherry wallpaper has a vintage burgundy print with hundreds of mini cherries. Tough and sweet at the same time.
Pattern height 87mm
Transform any room into a beautiful and inspiring space with Cherrie Wallpaper. Make a bold statement with the iconic Ma Chérie pattern! This vibrant red wallpaper adds a stylish touch to walls and creates a perfect backdrop for any room, especially in a little girl's bedroom.
Looking for a fashionable way to update a room? Cherrie Wallpaper is a perfect choice! Its vibrant red and black pattern will bring energy and personality to any space while creating an inspiring and creative atmosphere. Not to mention, it is so easy to install! With its self-adhesive backing, it won’t take long for you to have your walls looking fabulous.
Cherrie Wallpaper offers a unique, classy way to decorate any room without compromising on quality. Its high-grade material is made from durable and long-lasting synthetic fibers that won’t peel or scratch. This wallpaper will stay looking perfect for years to come. Nothing says “chic” more than Ma Chérie –introduce this into your space and watch your room become the envy of every girl’s dreams.
Whether you’re decorating for yourself or as a gift for someone special, Cherrie Wallpaper is the perfect addition to any room. Get creative and update your room with this beautiful, stylish wallpaper. It is sure to brighten up any room and create a space that is awe-inspiring and timeless. Transform your room with the iconic Ma Chérie wallpaper today!
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Interior-proof & sustainable
The luxurious and handmade kids items from byAlex have a stylish design and are not only perfect for playing, but they also fit nicely into your carefully chosen interior. Finally, you can leave your kids toys in your living room!
In addition, all byAlex fabrics are certified with STANDARD 100 by OEKO-TEX®. This means that no toxic substances and chemicals are used in the factories or during the production process of our collection. On top of that, we take ethical and sustainable production seriously. Fair wages, and we have zero tolerance for child labor.