ByAlex is an online lifestyle brand for a stylish and loving home with kids. The collection exists of playmats (play mattress) yoga mats, cushions, wallpaper. All to add a bit of style to a nursery, kids’ room, play corner or playroom. 

Find out what Alex drives to create here brand and read more about sustainable production and durable fabrics. 

Rainbow Your Day - Playmat
Rainbow Your Day - Playmat

Rainbow Your Day - Playmat

From €69.00 EUR

Night Safari- Playmat
Night Safari- Playmat

Night Safari- Playmat

From €69.00 EUR

Sunrise Sunset - A3 Poster Set
Sunrise Sunset - A3 Poster Set
New

Sunrise Sunset - A3 Poster Set

From €14.00 EUR

Raspberry Icecream - Cushion
Raspberry Icecream - Cushion
Sale

Raspberry Icecream - Cushion

From €34.00 EUR Regular price €49.00 EUR

Play Blanket
patchwork boxkleed byalex
Sale

Play Blanket

From €59.00 EUR Regular price €89.00 EUR

Grandma's Dress - Playmat
Foam playmat pink brown waldorf insprired

Grandma's Dress - Playmat

From €69.00 EUR

Flying Fakir - Yoga Mat
Flying Fakir - Yoga Mat

Flying Fakir - Yoga Mat

€139.00 EUR

Sparrow Flight - Wallpaper
Sparrow Flight - ByAlex Wallpaper

Sparrow Flight - Wallpaper

€69.00 EUR

Pebbles Beach - velvet rib - Playmat
Pebbles Beach - velvet rib - Playmat

Pebbles Beach - velvet rib - Playmat

From €49.00 EUR

I Can Toucan - Wallpaper
I Can Toucan - ByAlex Wallpaper

I Can Toucan - Wallpaper

€69.00 EUR

Textile poster - Rainbow Your Day
Textile poster - Rainbow Your Day
Sale

Textile poster - Rainbow Your Day

€14.00 EUR Regular price €24.00 EUR

Fountain Of Life - Playmat
Foutain Of Life - ByAlex Play mat - foam play mat - play carpet - baby gym

Fountain Of Life - Playmat

From €69.00 EUR

Run Wild My Child
futon matras - montessori mat
Sale

Run Wild My Child

From €49.00 EUR Regular price €69.00 EUR

I Can Toucan - Playmat
I Can Toucan - Playmat

I Can Toucan - Playmat

From €69.00 EUR

Come Fly With Me - Wall Hoop
Come Fly With Me - Wall Hoop - ByAlex Playmat

Come Fly With Me - Wall Hoop

€19.50 EUR

Poster - Princess and the Pea
Marta Abad Blay - Princess and the Pea - ByAlex

Poster - Princess and the Pea

€29.00 EUR

Ride To The Stars - Playmat
Ride To The Stars - Playmat

Ride To The Stars - Playmat

From €69.00 EUR

It's a Wild Jungle - Wall Hoop
It's a Wild Jungle - Wall Hoop

It's a Wild Jungle - Wall Hoop

€22.50 EUR

It's A Wild Jungle Baby - Big Cushion
It's A Wild Jungle - Big Cushion - ByAlex
Sale

It's A Wild Jungle Baby - Big Cushion

€34.00 EUR Regular price €49.00 EUR

I Can Toucan - Cushion
I Can Toucan - Cushion - ByAlex Playmat - Kids Room
Sale

I Can Toucan - Cushion

From €24.00 EUR Regular price €34.00 EUR

Rainbow Your Day - Wall Hoop
Rainbow Your Day - Wall Hoop - ByAlex Playmat

Rainbow Your Day - Wall Hoop

€19.50 EUR

It's A Wild Jungle Baby - Small Cushion
ByAlex Playmats - Small Cushion - It's a Wild Jungle Baby
Sale

It's A Wild Jungle Baby - Small Cushion

€19.00 EUR Regular price €24.00 EUR

Come Fly With Me - Cushion
Come Fly With Me - Cushion
Sale

Come Fly With Me - Cushion

From €24.00 EUR Regular price €34.00 EUR

Autumn In The Park - Cushion
Autumn In The park - Cushion - ByAlex Playmat
Sale

Autumn In The Park - Cushion

€54.00 EUR Regular price €59.00 EUR

Sparrow Flight - Wall Hoop
Sparrow Flight - Wall Hoop - ByAlex Playmat

Sparrow Flight - Wall Hoop

€19.50 EUR

Ride To The Stars - Wall Hoop
Ride To The Stars - Wallhoop - ByAlex

Ride To The Stars - Wall Hoop

€19.50 EUR

Rainbow Your Day -Cushion
Rainbow Your Day -Cushion
Sale

Rainbow Your Day -Cushion

From €34.00 EUR Regular price €39.00 EUR

Raspberry Icecream - Playmat
Raspberry Icecream - Playmat

Raspberry Icecream - Playmat

From €69.00 EUR

Autumn In The Park - Playmat
Autumn In The Park - Playmat

Autumn In The Park - Playmat

From €69.00 EUR

I Can Toucan - Wall Hoop
I Can Toucan - Wallhoop - ByAlex

I Can Toucan - Wall Hoop

€19.50 EUR

Rainbow Your Day - Wallpaper
Rainbow Your Day - ByAlex Wallpaper

Rainbow Your Day - Wallpaper

€69.00 EUR

Come Fly With Me - Wallpaper
Come Fly With Me - ByAlex Wallpaper

Come Fly With Me - Wallpaper

€69.00 EUR

Catch Me If You Can - Wall Hoop
Wallhoop - ByAlex

Catch Me If You Can - Wall Hoop

€19.50 EUR

Winter Skies - Cushion
Winter Skies - Cushion - ByAlex playmat
Sale

Winter Skies - Cushion

From €29.00 EUR Regular price €39.00 EUR

Lazy Crocodile - Playmat
Lazy Crocodile - Playmat

Lazy Crocodile - Playmat

From €69.00 EUR

I Can Toucan - Doll's Blanket
poppendeken blauw
Sale

I Can Toucan - Doll's Blanket

€12.00 EUR Regular price €19.00 EUR

ByAlex Gift Card
ByAlex Gift Card

ByAlex Gift Card

From €10.00 EUR

Dizzy Ride - Wallpaper
Dizzy Ride - ByAlex Wallpaper

Dizzy Ride - Wallpaper

€69.00 EUR

Catch Me If You Can - Wallpaper
Catch Me If You Can - ByAlex Wallpaper

Catch Me If You Can - Wallpaper

€69.00 EUR

Fountain Of Life - Doll Blanket
Fountain Of Life - Doll Blanket - ByAlex Playmat
Sale

Fountain Of Life - Doll Blanket

€12.00 EUR Regular price €19.00 EUR

Catch Me If You Can - Doll Blanket
Catch Me If You Can - Doll Blanket - ByAlex Playmat
Sale

Catch Me If You Can - Doll Blanket

€12.00 EUR Regular price €19.00 EUR

Come Fly With Me - Doll Blanket
Come Fly With Me -  Doll Blanket - ByAlex Playmat
Sale

Come Fly With Me - Doll Blanket

€12.00 EUR Regular price €19.00 EUR

It’s A Wild Jungle - Toucan - Wall Hoop
It’s A Wild Jungle - Toucan - Wall Hoop - ByAlex Playmat

It’s A Wild Jungle - Toucan - Wall Hoop

€22.50 EUR

Fountain Of Life - Wall Hoop
Fountain Of Life - Wall Hoop - ByAlex Playmat

Fountain Of Life - Wall Hoop

€19.50 EUR

Winter Skies - Playmat
Winter Skies - Playmat

Winter Skies - Playmat

From €69.00 EUR

Run Wild My Child - Cushion
Run Wild My Child - Cushion
Sale

Run Wild My Child - Cushion

€34.00 EUR Regular price €44.00 EUR

Ride Around The World - Playmat
CFK free montessori playmat

Ride Around The World - Playmat

From €69.00 EUR

Fountain Of Life - Wallpaper
Fountain Of Life - ByAlex Wallpaper

Fountain Of Life - Wallpaper

€69.00 EUR