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Social responsibility

Ethically and sustainably produced items

Throughout the production process I make sure to take responsibility for the environment, our children and the individuals that I work with. This means that I take ethical and sustainable production seriously; proper wages and zero child labour policies are ensured. All of this is done to the best of my ability.

Below you will find a description of the production process, and which type of certification is applicable to which step.

European OEKO-TEX® 100 certified fabrics

All ByAlex fabrics are certified with STANDARD 100 by OEKO-TEX®. This is a worldwide consistent, independent testing and certification system for raw, semi-finished, and finished textiles at all processing levels.

Having this certification means that we comply with the strict international standards, meaning toxic substances and chemicals are not used in the factories or during the production process of the fabrics. An independent party tested the ByAlex materials during different stages: including the production of the fabrics, but also when the playmats are in use. 

This certification means that my seamstress is not in any danger when she is handling the fabrics, and that our children are safe when they are jumping around or sleeping on the playmats. Win, win situation, don’t you think?

GOTS (Global Organic Textile Standard) certified ink

The ink used to print the ‘I Can Toucan’ and ‘Come Fly With Me’ designs have been certified by Global Organic Textile Standard (GOTS). This takes me one step closer to becoming completely socially responsible.

The GOTS certification is recognised as the world's leading processing standard for textiles that are made of organic fibres, which includes ecological and social criteria. This means that all chemical inputs such as dyestuffs and auxiliaries used meet the environmental and toxicological criteria required.

The aim of this certification is to ensure that there is an organic status for textiles: from harvesting the raw materials through to manufacturing ethically and socially responsible products. Enabling consumers to purchase items that contribute to a socially responsible world.

Fun fact: the ink is water based which means the printing processes uses far less water. They are also completely PVC free and have a solvent base consisting of water. This type of ink is about as environmentally friendly as you can get.

High Resiliency (HR) foam is used for the mattress

ByAlex playmats are made using a flexible, eco-friendly material called cold foam. It’s called cold foam because it’s not heated during production. Usually when foam mattresses are produced the temperatures are raised to speed up the process, in turn releasing chemicals that are not environmentally friendly. Heat is not added during the production process of cold foam, which also results in higher quality foam mattresses.

This foam lasts for about ten years and doesn’t lose its shape easily. The perfect material for all those wrestling matches, first baby steps, crazy tickling sessions and endless cuddles. The cold foam is sourced and produced in the Netherlands by one of the best suppliers.

HR foams are hypoallergenic (neutral), fire retardant in accordance with the MVSS302, Oeko-Tex 100 Class I certified and are produced in an environmentally friendly manner (full CFC and Halogen-free). Our HR foams can also be physically and chemically recycled.

The mattress is 3cm thick, which is exactly the right thickness to keep small bums off the cold floor. The grip, temperature regulation, resilience and high-quality are all reasons why HR foam is used for the production of ByAlex playmats.

Fair production of all ByAlex products

All ByAlex products are manufactured in an ethical and sustainable manner. This means that the materials sourced for production are made of the best quality, and that individual aspects of the products live up to the standards of the above-mentioned certifications.

Not only are the materials sustainably produced, but the final products (playmats, cushions and fun stuff) are made in an ethical fashion by two seamstresses in the Netherlands. The certifications mentioned ensure that she is able to do her work without it having any effect on her health. Meet Erna and Vera, two of the masterminds behind the ByAlex products. 

To avoid overstock, the fabrics are printed on demand. Enough fabric is ordered to make ten playmats at a time. No more, no less. At the moment the mattress covers are made of polyester, I know this adds to the plastic soup situation, but I’m currently working on providing an option to fight this by collaborating with GUPPYFRIEND.

GUPPYFRIEND is a washing bag that extends the lifetime of your textiles. Fewer fibres break and the bag itself doesn’t let any fibres through. Instead the fibres are captured by the bag and can be easily removed. This means that those fibres don’t enter or contribute to the plastic soup situation.

ByAlex cares