✨Let’s cuddle, play and read. Together it’s much more fun! ✨

ByAlex is an online lifestyle brand for a stylish and loving home with kids. The collection exists of playmats, cushions, wallpaper. All to add a bit of style to a nursery, kids’ room, play corner or playroom. Because living with kids doesn't have to mean your home has to lose its style. All quality items, 100% ethically made in the EU. We ship worldwide!

Find out what Alex drives to create here brand and read more about sustainable production and durable fabrics. 

Rainbow Your Day - Doll Blanket
Rainbow Your Day - Doll Blanket - ByAlex Playmat

Rainbow Your Day - Doll Blanket

€19.00 EUR

Fountain Of Life - Doll Blanket
Fountain Of Life - Doll Blanket - ByAlex Playmat

Fountain Of Life - Doll Blanket

€19.00 EUR

Catch Me If You Can - Doll Blanket
Catch Me If You Can - Doll Blanket - ByAlex Playmat

Catch Me If You Can - Doll Blanket

€19.00 EUR

Come Fly With Me - Doll Blanket
Come Fly With Me -  Doll Blanket - ByAlex Playmat

Come Fly With Me - Doll Blanket

€19.00 EUR

It’s A Wild Jungle - Toucan - Wall Hoop
It’s A Wild Jungle - Toucan - Wall Hoop - ByAlex Playmat
Sale

It’s A Wild Jungle - Toucan - Wall Hoop

€22.50 EUR Regular price €24.50 EUR

Fountain Of Life - Wall Hoop
Fountain Of Life - Wall Hoop - ByAlex Playmat
Sale

Fountain Of Life - Wall Hoop

€19.50 EUR Regular price €22.50 EUR

Ride To the Stars - Cushion
Ride To the Stars - Cushion - ByAlex Playmat
Sale

Ride To the Stars - Cushion

€49.00 EUR Regular price €59.00 EUR

Catch Me If You Can - Cushion
Catch Me If You Can - Cushion - ByAlex Playmat
Sale

Catch Me If You Can - Cushion

From €34.00 EUR Regular price €44.00 EUR

Winter Skies - Playmat
Winter Skies - ByAlex Playmat - Speelmat - Spielmatte
Sale

Winter Skies - Playmat

From €69.00 EUR Regular price €99.00 EUR

Come Fly With Me - Playmat
Come Fly With Me - ByAlex Playmat - Speelmat
Sale

Come Fly With Me - Playmat

From €69.00 EUR Regular price €99.00 EUR

Run Wild My Child - Cushion
kussen kinderkamer run wild my child

Run Wild My Child - Cushion

€44.00 EUR