ByAlex is an online lifestyle brand for a stylish and loving home with kids. The collection exists of playmats, cushions, wallpaper. All to add a bit of style to a nursery, kids’ room, play corner or playroom. 

Find out what Alex drives to create here brand and read more about sustainable production and durable fabrics. 

Catch Me If You Can - Doll Blanket
Catch Me If You Can - Doll Blanket - ByAlex Playmat

Catch Me If You Can - Doll Blanket

€19.00 EUR

Come Fly With Me - Doll Blanket
Come Fly With Me -  Doll Blanket - ByAlex Playmat
Sold Out

Come Fly With Me - Doll Blanket

€19.00 EUR

It’s A Wild Jungle - Toucan - Wall Hoop
It’s A Wild Jungle - Toucan - Wall Hoop - ByAlex Playmat

It’s A Wild Jungle - Toucan - Wall Hoop

€22.50 EUR

Fountain Of Life - Wall Hoop
Fountain Of Life - Wall Hoop - ByAlex Playmat

Fountain Of Life - Wall Hoop

€19.50 EUR

Ride To the Stars - Cushion
Ride To the Stars - Cushion - ByAlex Playmat

Ride To the Stars - Cushion

€49.00 EUR

Catch Me If You Can - Cushion
Catch Me If You Can - Cushion - ByAlex Playmat

Catch Me If You Can - Cushion

From €34.00 EUR

Winter Skies - Playmat
Winter Skies - ByAlex Playmat - Speelmat - Spielmatte

Winter Skies - Playmat

From €69.00 EUR

Come Fly With Me - Playmat
Come Fly With Me - ByAlex Playmat - Speelmat

Come Fly With Me - Playmat

From €69.00 EUR

Run Wild My Child - Cushion
kussen kinderkamer run wild my child

Run Wild My Child - Cushion

€44.00 EUR

Changing Mat Cover
Changing Mat Cover

Changing Mat Cover

€34.50 EUR

Ride Around The World - Playmat
Neutral foam playmat byalex

Ride Around The World - Playmat

€139.00 EUR

Fountain Of Life - Wallpaper
Fountain Of Life - ByAlex Wallpaper

Fountain Of Life - Wallpaper

€69.00 EUR

Hairband
Hairband

Hairband

€12.99 EUR

Play Blanket 95 x 75 cm
Play Blanket byalex stylish
Sale

Play Blanket 95 x 75 cm

€79.00 EUR Regular price €89.00 EUR

Reusable fabric face mask (2 pcs)
mondkapje dames mooi stof

Reusable fabric face mask (2 pcs)

From €15.99 EUR

Round playmat (suitable for Wobbel 360)
Round playmat (suitable for Wobbel 360)

Round playmat (suitable for Wobbel 360)

€79.00 EUR

SAMPLE SALE (and B-choice)
SAMPLE SALE (and B-choice)

SAMPLE SALE (and B-choice)

From €10.00 EUR