Did you know that I don’t just produce products that I think are beautiful or practical, but they’re actually also better for our planet? You’re probably wondering what I’m talking about now, but don’t worry I’m going to explain this in just a second.


New ByAlex fabrics

The 2019 ByAlex collection has hit a new high: the fabrics used for all the products are now produced using 100% waterproof velvet. On top of that, the ink used to print the eclectic designs is water based, and the fabric as a whole is certified with STANDARD 100 by OEKO-TEX®, and completely safe for children of all ages and those that have the most sensitive skin.

ByAlex loves people & the planet

This is so much better for our planet and people, and I’m super excited about these changes because it means that I’m taking big strides towards becoming a completely sustainable brand. In fact, this decision was based on research conducted by Greenpeace <LINK> which I’ll tell you a bit more about below.

More about the 100% waterproof velvet

The great thing about these playmats is that they’re waterproof; if something spills you can simply clean the surface with a cloth, and a few drops of rain won’t harm the playmat when it’s outside (but please take it in when it’s pouring). Traditionally this waterproof layer is made of some type of crude oil rubber, which is not very good for the planet. And often a fluor carbon layer is used. This is the same as a Teflon pan you make your egg in. I didn’t want that for my fabrics, or for your kids to play on.

Greenpeace works their magic

The research conducted by Greenpeace showed that the outdoor clothing industry can go with fluorine-free technologies, whilst still producing items that meet the demands of their customers based on functionality. An investigative research project at the Berlin University of Applied Sciences (HTW) made a great overview of alternatives. So, I conducted a little research with (a lot of) fabric suppliers and found that I could finish the ByAlex fabrics with a different substance that works just as well and is better for the planet. This finish is called: Dendrimers, Bionic Finish Eco. I know very technical… but just in cade you are curious.

Lab testing showed that the fluorine-free membrane could withstand super high water pressure and its performance was just as good, if not better, than the well-known Gore-Tex or other FPC coating or finish. In fact, the fluorine-free membranes are very breathable and allow perspiration to evaporate to the outside. This is one of the things I’m really happy with. A Durable, waterproof, nontoxic, breathable fabric. Did I already tell you that I’m ‘crazy about fabrics’? Well now you know for sure!

So, there you go, your (future) playmat is great for the planet and safe for your kids!